|Home > Pascha Organic Chocolate|
|Pascha Organic Chocolate|
PASCHA has been born from a desire to create the simplest, purest and most delicious chocolate, without any of the additives or ingredients that might trigger allergic reactions for those with food allergies or intolerances.
When I started my career in chocolate in England nobody in the industry paid any attention to the topic of food allergies. The focus of the chocolate industry at the time was on finding new ways of experiencing chocolate through product and ingredient complexity, and in finding new ways of shaving costs by lowering the cost of ingredients as long as taste was not compromised. It was the same story all over the food industry.
Now, in early 2013, I have 2 daughters with varying food allergies, some of them life threatening if triggered, and I personally have tested positive for allergic response to milk and some nuts. I can also attest from first hand experience with my daughters that it only needs exposure to trace amounts of an allergic ingredient to trigger a potentially life threatening anaphylactic shock – the worst form of the body’s allergic response.
Who knows what the cause of this emerging trend of food allergies is, but there are no known cures other than avoidance and that means finding products that are made in an ultra-clean and simple way that systematically avoid all potential contact with specific allergens.
Nobody thinks of chocolate as being a major source of food allergens, but read the back of most chocolate bars and see the declarations of trace elements of often 5 or 6 of the big 8 allergens – peanuts, milk, tree nuts, soy, wheat, gluten and even egg. The problem with these ingredients is that once they are in a chocolate facility they are almost impossible to get out with any degree of certainty.
So that is why we have created PASCHA – with a mission to make the purest, safest chocolate without any allergenic ingredients. Ironically what we found is very similar to my prior experience in the water business – the less you touch a food product, the more you let it take its natural form, the purer and more delicious the taste.
Eighteen months after the start of this journey we are delighted to launch PASCHA Chocolate. It is a pure and simple approach to chocolate. Absolutely pure and absolutely delicious, but more importantly without any trace of any of the 8 major food allergens.
Along the way we have had a lot of help from many wonderful people, many of them industry insiders, who have shared their understanding and thoughts and helped us put together this very simple but utterly revolutionary approach to chocolate that avoids contamination with allergens. There are too many people to mention but we are grateful to all the inputs and opinions.
We hope you enjoy PASCHA. Please let us know your thoughts on our chocolate and if you have any questions about our products and how they are made please reach out to us through the contact details on the website.
Simon Lester, Founder