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Hydroxypropyl Methylcellulose E4M - WillPowder from Chef Will Goldfarb, 1lb

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Unlike other gelifiers, methylcellulose gelifies when heat is applied. When cold it acts as a thickener. Semi-firm gel forms at 58-64C with E4M.

BULK ORDERS: For orders over 30 units please call us to place order.
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Hydroxypropyl Methylcellulose E4M - WillPowder from Chef Will Goldfarb, 1lb
Hydroxypropyl Methylcellulose E4M - WillPowder from Chef Will Goldfarb, 1lb
About the Brand
Widely known as the ‘Golden Boy’ of pastry, he has worked in the kitchens of famous names such as Ferran Adria, Tetsuya Wakuda, Paul Liebrandt and Morimoto. In 2006, he ventured out on his own to open the critically acclaimed Room 4 Dessert in New York which offered an Avant garde menu of edible dessert cocktails, plated desserts and wine pairings.

Highly regarded by industry professionals and peers alike, Chef Will was named as one of the 10 Best Pastry Chefs in America by Pastry Art and Design. He also received the Starchef “Rising Star” award and earned a James Beard nomination for Best Pastry Chef in America. In addition to this, he was regarded in Ferran Adria’s recent book, Food for Art, Art for Food, as one of the world’s leading modern chefs and was identified in Lisa Abend’s book, The Sorcerer’s Apprentices, as one of the finest chefs in the world to pass through the El Bulli kitchen.

Considered born an expert and a revolutionary in his field, Chef Will has been invited around the world to lecture on dessert design. He notably developed WillPowder, an online specialty pastry product company which carries his own line of specialty powders and select natural ingredients that enhances the purest flavor in pastry and allows for the creation of differing textures and flavors in dishes.

Now residing in Bali, he directs the pastry program at KU DE TA, Seminyak. He brings with him a fanatical attention to detail and aesthetics, a bondless curiosity in developing new techniques and interest in the purity of flavours in his dishes. His brand of cuisine blends the finest elements of cutting edge gastronomy with traditional techniques and flavours.
Whether you are an experienced chef, or novice home cook, having the best ingredients is essential. Willpowder is a careful selection of new kitchen staples. Anyone who has shopped in traditional markets knows that it is difficult to find satisfactory ingredients for baking. It is nearly impossible to find specialty technical products that home cooks would use to replicate some of the world’s most innovative dishes. Willpowder makes the experience feasible with its product line and online support network.

Professional chefs are familiar with the difficulty of obtaining obscure chemicals: minimum orders are just too large. For chefs interested in testing out new ideas, or developing variations on existing ideas, there is not a reliable source for small amounts of desirable ingredients. Willpowder makes it happen for chefs with product, special bulk pricing, and an unparalleled personalized attention.

Chef Will Goldfarb has spent the better part of a decade scouring the world for the best products from the worlds most innovative chefs.

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